PATRÓN Tequila Unveils New Collaboration With Acclaimed Artist Sebastian For Limited Edition Mexican Heritage Pewter
The seventh annual PATRÓN Mexican Heritage Tin honors the vibrant and modern traditions of Mexico in celebration of Hispanic Heritage Month
ATOTONILCO EL ALTO, Jalisco, Mexico, September 15, 2022 /PRNewswire/ — PATRÓN Tequila, the world’s number one super premium tequila*, collaborates with Mexico City-based sculptor Sebastian, an acclaimed, like-minded visionary, to unveil the 2022 Limited Edition PATRÓN Mexican Heritage Tin in celebration of Hispanic Heritage Month. Released annually, the limited edition PATRÓN Mexican Heritage Tin is brought to life by a new artist each year who visually shares the stories, traditions and culture of Mexico through stunning unique designs.
For this year’s limited edition PATRÓN Mexican Heritage Tin, Sebastian tells the story of one of the oldest traditions of Mexico which continues to be honored at PATRÓN Tequila – the harvesting and cutting of agave piñas. The bold and vibrant design of the box is an overhead view of the heart of agave, one of three perfect 100% natural ingredients that are masterfully combined to create Tequila PATRÓN. The design is inspired by the detailed cutting process of the agave piña which is infused with a natural geometric design, and a key part of the artisanal production process by our family of jimadors.
“Celebrating Mexican culture and creative perfection, this collaboration continues PATRÓN Tequila’s legacy of aligning itself with progressive pioneers who share the values of passion, drive and dedication to hard work. This year, we are honored for partnering with Sebastian to bring the traditions of Mexico to life thanks to the PATRÓN Mexican Heritage box,” shared Catherine Parker, President and Global Marketing Director for PATRÓN Tequila. “Between our commitment to centuries-old traditions and Sebastian’s artistry, we have created a dynamic collaboration of passionate mastery between brand and artist.”
Best known for his monumental works of steel and concrete exhibited in Mexico and around the world, Sebastian’s abstract geometric shapes and bold colors are inspired by the Mexican landscape and natural forms found in the regions of Mexico where Sebastian lives.
“I am honored to collaborate with PATRÓN Tequila, a brand as proud of its Mexican roots as I am, and just as committed to artisanal perfection,” Sebastian shared. “For the design of the box, it was important for me to honor the traditions of Mexico that celebrate natural elements like agave and piña imagery. This collaboration highlights our passion for craftsmanship, and I can’t wait to share this work of art with the world as they enjoy the best tequila in the world. »
The Limited Edition PATRÓN Mexican Heritage Tin includes a bottle of PATRÓN Silver and is available at local retailers in the United States as well as select international markets for an SRP of $59.99 while stocks last. Additionally, the box can be purchased on line.
*IWSR 2021 Global Database
About Tequila PATRÓN
From the hand harvesting of the highest quality 100% Weber blue agave, to the traditional and centuries-old distillation process, to the individual labeling, numbering and inspection of each bottle, PATRÓN tequila is made with a precision and meticulous care. Although PATRÓN has become one of the most recognized and respected luxury spirits brands in the world, it is still produced exclusively in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information on PATRÓN tequilas and liqueurs, please visit www.patrontequila.com. The ideal way to enjoy PATRÓN is responsibly.
PATRÓN is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
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SOURCE Tequila Patrón