On the eve of Ferragosto, twice as many Italians in Croatia as last year
In front of Ferragostó holiday, there is currently great interest in Croatia in Italy, and Italians have been singled out Croatia, Greece, Spain and France as the most sought after foreign destinations, said Viviana Vukelicdirector of the representation of the Croatian tourist office in Italy.
“Since June, our representative office in Milan has registered increased interest in all Croatian destinations, bus, ferry and plane routes to our country have increased, especially now in August, when most Italians go on vacation. We also note the significant interest in organized trips for young people in Croatia, in particular in Novalja, and the demand for trips during this period will be mainly expressed in the framework of last minute arrangements,” said Vukelicadding that Italians, given the events of the war in Ukraine, inflation and numerous price increases in Italy, but also the fact that they themselves have the sea, still come to Croatia.
The popularity of Croatia among Italian customers is confirmed by the numbers. Namely, according to data from the eVisitor system, 136,000 arrivals and 634,000 overnight stays in Croatia have been obtained so far in August on the Italian market, which is a 73% increase in arrivals and 68% nights compared to last year.
With this result, in August 2022, the Italian market ranks 2nd among the top markets in terms of arrivals and 6th among the top markets in terms of overnight stays, and the most popular destinations are Novalja, Medulin and Rovinjwhich recorded an increase in overnight stays of 178%, 77% and 35% compared to last year.
Looking at the current part of the year, Italians achieved 538,000 arrivals and 2.2 million overnight stays, which compared to last year represents a growth in arrivals of 140% and overnight stays by 104%, and with this result the Italian market ranks 6th among the first markets in terms of arrivals and 7th place in terms of overnight stays in this part of 2022.
These positive trends were also influenced by numerous promotional activities and announcements in prominent Italian media such as RAI 1, RAI 3, TGcom24 and Mediaset – Canale5which has devoted reports and texts to Croatia, and thanks to the fruitful cooperation of the Representation and some press houses in Italy, tourist magazines Bell’Europa and Caravan and motorhome have entirely dedicated their coverage to Croatian destinations.
“These kind of announcements, together with a quality tourist offer, further contribute to creating a positive image and recognition of Croatia in this important market,” added Vukelic.
There are currently more than 82,000 Italian tourists in the country, which is the third highest number of foreign guests, just behind Germans and Slovenes, and the largest influx of Italian guests is expected this weekend.