Italian ‘Ready to Eat’ pork on the Korean market
“Easy to eat” recipes should also be presented with useful information about Italian pork products.
OPAS is the largest commodity organization in Italy, representing 12 percent of Italian pig farming, where they are able to raise heavy and medium pigs by planning and diversifying the supply chain in favor of distribution demands commercial.
According to a press release from OPAS, pork products with key characteristics to food industry professionals and consumers will be presented as part of its view of the Korean market.
“The demand for European pork products in Korea is attributed to the growing popularity of homemade meal replacements with processed meats that make cooking at home simple and easy – allowing for a range of delicious and delicious meals. a variety of practices for people staying at home during the pandemic and for a rapidly growing number of one-person households, ”the press release said.
OPAS said European pork products have intrinsic characteristics synonymous with pork: nutritional quality, taste, diversity and tradition.
In line with recent Korean consumer demand for homemade meal replacements and quality food, OPAS will introduce bacon fillet, herb bacon fillet and pulled pork as ready-to-eat products, and will also offer a variety of recipes for Korean consumers to easily prepare with their families at home, corresponding to Korean food.
The three pork products introduced follow OPAS ‘chain of product quality control: guaranteed traceability, lack of antibiotics, support for animal welfare and environmental sustainability, which should stimulate the interest of Korean consumers. looking for healthy and safe foods, according to the press release. .
“Our pork products, which have been well received around the world, are produced in accordance with the high standards applicable to production methods in the European Union,” said Valerio Pozzi, CEO of OPAS. He said that safety, durability, nutritional balance, differentiated taste and excellent quality are their distinguishing features.
According to Pozzi, OPAS will disseminate information on European pork products targeting food industry experts and consumers in Korea by participating in Food Week 2021. The group also intends to respond to the preferences of Korean consumers.
OPAS ‘participation in Food Week 2021 is part of an information and promotion campaign called “Eat and Think Pink”, co-funded by the European Union, and managed and executed by OPAS.
By Sanjay Kumar ([email protected])