“Italian in our heart”, says Sanpellegrino
Sanpellegrino is looking to increase the popularity of cocktails and stand-alone dishes with its new line of premium Italian mixers.
Ninety years of experience have earned Sanpellegrino a worldwide reputation for its sophisticated sparkling services. Now the proudly Italian brand has created a new range of top quality mixers guaranteed to enhance the early evening aperitif.
The collection already includes four distinguished flavors – Tonica Citrus, Tonica Oakwood, Limonata and Aranciata – which are about to be joined by two new expressions: Ginger Beer and Tastefully Light Tonic. Each offering expertly balances bittersweet, crisp and vibrant flavors, presented in beautiful glass bottles.
Only the best ingredients are used to make Sanpellegrino’s sparkling drinks – and it has been that way since 1932. This is how the company constantly creates authentic and refreshing premium drinks.
With the new range, Sanpellegrino hopes to bring people together in an Italian way, through opportunities to drink traditional aperitifs. Each of the six sparkling drinks is made to be enjoyed together, either mixed in a cocktail, to spice up a mocktail, or simply served over ice with a slice of citrus fruit.
Whatever your preference, Sanpellegrino invites consumers to savor their drinking moments in style.
Michela Tasso, Brand Manager Sanpellegrino UK, says: “We can see that early evening consumption – known in Italy as aperitif time – continues to grow, and a strong cocktail offering offers great benefits to points of sale, with cocktails accounting for 7% of total food and beverage sales in 2021, up from 4% in 2019.
“Italian at heart, this happy hour is something we have always embraced at Sanpellegrino, and we are delighted to now be able to enhance this moment with the launch of our new range of Italian mixers. Indeed, for moments to savor, mix like an Italian.
As Sanpellegrino strives to grow its premium blender portfolio, much of the focus this year will be on building distribution and promotion in the UK hospitality sector. The Italian brand is targeting hotels, restaurants and bars, determined to add some extra sparkle to the burgeoning blender category.