Aperol launches bottled version of classic Italian drink Aperol Spritz
My memories of my last pre-COVID vacation include sunsets spent with my family in Capri, Italy, scented by the Aperol Spritz cocktail. Times like these aren’t something you can easily bottle up. But the company of the aperitif Aperol launches a bottled version of its namesake orange aperitif, a cocktail made from sweet and sour liqueur, prosecco and sparkling water.
“The Aperol Spritz has been a symbol of the Italian lifestyle for over a century and has been part of social rituals, whether relaxing with friends over a drink before a meal or having an aperitif with light meals, ”Alejandra Pena, senior category marketing director of the Campari group, told USA TODAY.
Pena said the Aperol Spritz evokes the “Italian convivial lifestyle” and that with the “Aperol Spritz Ready to Enjoy” the company aims to expand its mission of creating shared memories, which it also promotes. on social networks with the hashtag “EnsembleNousJoyons.” With the new bottled drink, Aperol hopes to replicate the experience that is meant to be had with a freshly brewed Aperol Spritz, but in a more convenient way.
“With convenience and simplicity at the forefront, the classic orange aperitif cocktail can now be easily poured, served and enjoyed in seconds,” said Pena. “After a year separate from those closest to us, the new Aperol Spritz Ready to Enjoy cocktail encourages people to come together safely and happily to celebrate everyday moments, whether planned or spontaneous. “
Instead of mixing the ingredients of the Italian classic, the bottled version will just have to be poured over ice and maybe topped with an orange, ready in seconds.
The ready-to-drink Aperol Spritz will launch regionally initially in July in New York City, Florida and Southern California. It contains 9% alcohol by volume and is available in packs of three 200ml glass bottles for $ 14.99.
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