Adobe: Designing a concept store with Adobe Substance 3D
Designing a concept store with Adobe Substance 3D
3D design has seen a meteoric rise in recent years and is expected to be one of the biggest trends of 2022. The technology is increasingly used for product development, marketing campaigns and e-commerce experiences. and the tools needed to create cutting-edge 3D designs are now more accessible and affordable than ever.
Our mission is to empower all creatives to design in 3D, whether or not they have prior 3D experience. That’s why we launched Adobe Substance 3D Collection, a comprehensive suite of powerful, interoperable tools and services. As part of this June 2021 release, we’ve added a collection of approximately 2,200 models to Substance 3D Assets, complementing the over 8,900 materials already available. Many of these new assets, created in close collaboration between Adobe and expert partners, are aimed at helping creatives stage interior design, architecture, and retail scenes in 3D.
To show the versatility of these 3D models and materials and how they can improve the efficiency of an artist’s workflow, we invited Daniel Margunato, co-founder and lead artist of Oneblock.city, a creative studio specializing in architecture visualization, to design a concept store filled with assets from this release.
Importing ready-to-use models and texturing in the scene
Our brief challenged Margunato to create a luxury showroom that could exist in the real world and showcased Substance 3D assets, which online shoppers could customize to try out the products and pick the version they liked best. If they were selecting a pair of shoes, for example, they could choose between a few different finishes like a specific leather.
In collaboration with the Substance team, Margunato defined a mood board and decided on a palette of colors and materials.
“The main challenge here was to make the products on display look raw and unfinished, while making them appealing,” says Margunato. “As the whole purpose of the project was to showcase the quality and versatility of the assets, we didn’t want the hero assets to look untextured. So we decided to customize some of the products – some would serve as more inspiration for potential customers, while others would remain neutral and customizable.”
Margunato selected a range of ready-made models from the Substance 3D Asset library (such as clothing, shoes, and accessories), then used Substance 3D Painter to texture the hero’s assets, while the others’ textures were directly dragged and -deleted from Substance 3D Assets. Some of the elements – the curtains, the central support and the pillars – only needed to accentuate the hero’s assets and therefore did not require detailed texturing. The quality of these elements was nevertheless important, as they played an important role in the credibility of the overall scene.
“The production phase moved very quickly,” recalls Margunato. “Using models from Substance 3D Assets turned out to be very easy. The models are detailed and already unboxed – in other words, they are ready to texture. No preparation is required – you can simply open them in Substance 3D Painter and start painting, which allowed me to iterate very quickly, I only adjusted the UV maps of the hero assets a bit to scale the models.
Added precision and fine detail
E-commerce experiences are particularly effective when you show close-ups of the products, so Margunato has worked to make the products displayed in the middle section of the scene as realistic as possible.
He used displacement in Substance 3D Painter to add precise detail to the rubber soles of the shoes and give the simple model of the bag a more luxurious feel. This way of working offered Margunato great flexibility. If he needed to modify the details at some point, all he had to do was modify the appropriate mask.
Margunato also used Painter to create the detailed stitching on the shoes and the labels on the bags. The padded material of the bags and the leather are both smart materials, also built into Painter, which can automatically adapt to other 3D models, making it easy to create a cohesive collection.
For the sequence with the dress, Margunato wanted to convey the feeling of movement, and since the original model was too static in the context of its design, he opted for a simple workflow to make it more dynamic: first , he used the warp function to extract the sewing pattern and import it into Marvelous Designer. Then he selected a ready-made model with a dynamic position in Mixamo, which he imported into Marvelous Designer to place the dress there. Finally, Painter was used to put the final touches on the dress.
Substance 3D allows creative freedom and flexibility
The 360º rendering of Margunato’s finished concept store is a great example of how 3D technology can be used to create an immersive e-commerce experience that drives customer engagement.
The workflow that was adopted to create the photorealistic scene also shows the flexibility that the Substance 3D collection offers creatives. From first draft to final render, the Substance 3D Asset Library’s over 2,000 new ready-to-texture models and materials save creatives a ton of time and money staging retail scenes in 3D, allowing them to quickly try out ideas. and customize resources to suit their particular project.
This increase in productivity is further enhanced by Substance 3D’s seamless integration with other Adobe Creative Cloud applications as well as industry-leading 3D tools such as 3ds Max and Marvelous Designer. This ecosystem of connected tools, which gives creatives everything they need to create cutting-edge 3D designs, will evolve further in 2022 and transform what 3D means for creativity. We look forward to sharing more innovative use cases with you.
Sign up for a 30-day trial and try out the Substance 3D collection yourself.